Brunton releases new ICON spotter and binos.

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Brunton Hunting, a premiere leader in optics, portable power, navigation, instruments, lighting and gear introduces their new Icon Binocular and spotting scopes.  These are the finest hunting optics on earth.  The ICON’s superlative performance comes from using the best components available and by focusing on the optical system as a whole to minimize the number of glass coatings needed to increase light transmission and optical clarity.  The ICON is more than advance technology; it is Brunton’s commitment to backing you all the way, from unmatched performance to lifelong support.

Any hunt can become a once-in-a-lifetime experience, which is the key reason to own the best you can get. The ICON has the highest grade optical prism, made possible with world-leading SK Glass that is paired with SHR Nano Coating Technology. This technology is the best in optical performance, clarity, contrast, true color, and light transmission.  With the focusing system on the ICON, you can acquire targets faster and more precise. The Interchangeable Eyecup System allows you to choose between the normal eyecup or the flared eyecup to make it more comfortable and reduce the glare. The lightweight magnesium frame and short bridge design reduces the weight and creates a larger surface area for good handling. It also has Extra Low Dispersion objective glass which helps reduce chromatic aberration, giving true-to-life imagery with solid, crisp images. The steadfast shock, water and fogging resistance keep that view sharp and pristine.  The true grip rubber-coated magnesium alloy frame eases long hours of glassing, lightens the load of full-size binos and withstands the scrapes and bumps of constant use.

The Halo™ warranty, translated to “No questions asked, it comes with a warranty” policy ensures immediate replacement of any ICON, for any reason, anywhere, for life.   Every ICON is covered by a simple promise: you break them, we fix them or replace them at absolutely no cost to you…FOREVER. The Full Value Forever program will credit your original purchase price to future upgrades.

ICON Binocular Features


  • SK Prism Glass           
  • ED Objective Lenses
  • Magnesium Frame
  • Phase Coated
  • Super flat light full multi-coating
  • Interchangeable Eyecups System including glare reducing flared eyecups.
  • Includes: Neoprene Strap, Packstrap, Flared Eyecups, Standard Eyecups, Case Lens Covers
  • Multi Step, long Eye Relief
  • Waterproof
  • Nitrogen Filled/Fogproof
  • Tripod Adaptable
  • Unconditional Halo Warranty
  • Power: 8x, 11x
  • Objective Diameter:  44mm
  • Eye Relief: 20mm, 15mm
  • Exit Pupil: 5.5mm, 4.4mm
  • Field of View: 356ft, 314ft
  • Prism Coating: SHR
  • Weight: 28oz, 29oz
  • Near Focus: 3ft
  • MSRP:  $2,375

ICON Spotting Scopes are made for the most demanding hunters and will not diminish with distance.  The combination of SD lenses, SHR Nano-coating technology, super flat light multi-coatings and years of experience with hunting optics means clarity and consistency you have to see to believe.  With an ICON you will discover target details you never knew were there.  Brunton offers two models in the ICON Spotting Scope line:  the Straight Spotting Scope and the Angled Spotting Scope.

The ICON Straight Spotting Scope is for the hunter that values a scope that intensifies dim light for spot-on clarity, a scope that eliminates halos and fading while it delivers true color, and defines a target like it’s just an arms length away. The advanced ICON design and technology deliver that level of performance every time, in any condition. The efficient intuitive straight barrel’s design is easy to use and targets are captured in an instant.

ICON  Spotting Scope Features 

  • Extendable Sun-Shade
  • SD Glass- (Super Low Dispersion Flourite)
  • Locking center ring allows for multiple viewing angles
  • Available w/20-60x or 20-50x Wide Angle eyepieces           
  • Unconditional Halo Warranty
  • Super Flat Light Multi Coating           
  • Available w/20-60x or 20-50x Wide Angle eyepieces
  • Multi-Step Twist-up Eyecup                       
  • Eye Relief: 17mm
  • Waterproof           
  • Exit Pupil: 1.6-3.2mm
  • Nitrogen filled/fogproof                                   
  • Prism Coating: SHR
  • Polymer Frame w/ ergonomic body armor
  • Weight: 70.4 oz./length 16in
  • Gun sight alignment system           
  • Includes Interactive Case
  • Tripod Adaptable
  • MSRP:  $3,900

Every Icon is covered by a simple promise: you break them; we fix them or replace them at absolutely no cost to you…FOREVER. The Full Value Forever program will credit your original purchase price to future upgrades.

ABOUT BRUNTON: The leading manufacturer of equipment for the outdoor adventure, Brunton’s passion for innovation and quality dates back to 1894.  Brunton delivers performance, comfort and convenience to the outdoors with a full line of portable power, navigation, lighting, weather and optical products. See Brunton’s full line at