Yamaha Outdoors Partners with Rocky Mountain Elk Foundation

Yamaha Motor Corp., U.S.A., the leading maker
of ATV and Side-by-Side (SxS) vehicles for outdoorsmen, has partnered with the Rocky
Mountain Elk Foundation (RMEF) to help support its mission of ensuring the future of
elk, other wildlife and their habitat.

Through the partnership, Yamaha becomes the exclusive sponsor for the RMEF's "Ride
Right" program that delivers safe, responsible outdoors recommendations through
BUGLE magazine, the foundation's official publication.

"Yamaha is proud to partner with the Rocky Mountain Elk Foundation and their efforts
to communicate safe, responsible messages to sportsmen," said Steve Nessl, marketing
manager for Yamaha's ATV/SxS group.  "Yamaha is the leading ATV manufacturer
involved in the outdoors industry, and the Ride Right campaign perfectly aligns with
our goals of fostering responsible public messages and ensuring lasting access to
our public lands."

Yamaha will also join the RMEF Great Elk Tour and give away a Grizzly 700 FI EPS ATV
in Realtree AP HD camo (MSPR: $9,499) to support RMEF membership and fundraising
campaigns.

"Anyone can enter to win the ATV at any of our 2012 Great Elk Tour stops at sports
and outdoor shows around the country," said Steve Decker, vice president of
marketing for RMEF.  "Information about the tour is at
www.greatelktour.org.  We thank Yamaha for giving RMEF
supporters an opportunity to win a great prize, and for supporting conservation."

Yamaha, through its relationships with organizations such as RMEF, Ducks Unlimited,
Safari Club International, Buckmasters, NWTF and NHF Day, among others, is a continued
supporter of conservation efforts for outdoor recreational enthusiasts.  Not only
does Yamaha support critical outdoors conservation programs, but it also runs its
own program - the Yamaha OHV Access Initiative - which has GRANTed nearly $2 million
toward supporting safe, responsible riding and open, sustainable riding areas since
2008.

The Great Elk Tour is the Elk Foundation's premier traveling conservation exhibit
showcasing mounts of some of the largest bull elk in the world.  The display offers
a better understanding of the habitat needs of these animals and how supporting the
Elk Foundation helps conserve elk country.

About the Rocky Mountain Elk Foundation
RMEF is leading a conservation initiative that has protected or enhanced habitat on
over 6 million acres-an area larger than Yellowstone, Grand Canyon, Glacier,
Yosemite, Rocky Mountain and Great Smoky Mountains national parks combined. RMEF
also is a strong voice for hunters in access, wildlife management and conservation
policy issues. RMEF members, partners and volunteers, working together as Team Elk,
are making a difference all across elk country. Join us at
www.rmef.org or 800-CALL ELK.